WED DESIGN CASE

Construction PM Software Company

From outdated and broken to brand-aligned and conversion-ready

Client

Project Management Software

Location

World-wide

Platform

Wordpress

Project time

2 month

Increase in conversions

0 %

Increase in Daily Organic Traffic

0 x

Growth in Referring Domains

+ 0

Background

When this B2B software company approached me, they had a legacy website that no longer reflected the product’s value or the brand’s identity. Their main product — a digital platform for construction project management — was innovative and powerful, but the website failed to convey that.

Key Issues Identified

Broken contact forms that didn’t deliver leads
Outdated, uninspired design with poor UX
No clear presentation of service benefits
Missing or unstructured content for SEO
No tracking of user actions or lead sources
No redirection plan for existing URLs (risk of traffic loss)

What We Did

From visual update to technical rebuild — on WordPress:

Redesigned the website from scratch using WordPress
Integrated brand colors, fonts, and modern layout to reflect professionalism and trust
Structured service pages with clear benefits and CTAs
Created multiple contact points, each routing to the appropriate email and showing lead source info
Implemented SEO-friendly templates and structure for rapid indexation and further promotion
Set up 301 redirects from old URLs to preserve link equity and organic visibility

Results & Value

The client got more than a website — they gained a marketing asset:

The company now has a professional online presence aligned with its digital product
Lead capture issues were fully resolved, resulting in a reliable and traceable contact system
Clear value propositions improved user engagement and trust
The site is now fully ready for SEO scaling, with technical structure and content in place
No traffic or authority was lost thanks to properly implemented redirects

Takeaway

This project was more than a redesign — it was a transformation. We turned a broken, outdated website into a strategic digital tool that reflects the company’s identity, clearly communicates its value, and converts visitors into qualified leads. With solid SEO foundations, working contact forms, and a modern visual language, the brand is now ready to grow confidently online.