SEO CASEE-Commerce Store – Manicure Sets
Online manicure sets store crafted from premium German steel
USA
Shopify CMS
January 17, 2025
The Challenge
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- Highly competitive beauty and self-care e-commerce space.
- Niche product requiring education around quality and durability (German steel vs. cheaper alternatives).
- Client needed to scale in the U.S. GEO market quickly to secure a competitive foothold.
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Key Strategies Implemented
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- Comprehensive on-page SEO: optimized product pages with keyword-rich titles, meta descriptions, and unique product benefits.
- Content marketing: guides on nail care, comparison content (German steel vs. standard sets), FAQs.
- Technical SEO fixes: improved site speed, structured data for product pages, and mobile responsiveness.
- Link building & digital PR: outreach campaigns increased high-quality referring domains.
- Search intent targeting: mapped keywords to funnel stages (informational → transactional).
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Results in 7 Months
📈 Clicks (by Search Console): 75/day → 202/day (+169%)
👁 Impressions (Search Console): 7,164/day → 14,268/day (+99%)
📈 +95,7% growth → 26,964 users total
🌎 Most users came from the U.S. — achieved through a carefully built backlink profile that strengthened authority in the American market.
🔗 Referring domains (Ahrefs): 90 → 228 (+153%)
🛒 Transactions (GA4): +55.4% growth → 1,164 sales total
🔍 Organic growth across all search engines
Results
Within just over 7 months, the store nearly tripled its daily search clicks and doubled impressions in Google Search. Sales grew by 55.4%, supported by a strong rise in domain authority through new backlinks.
The business is now a recognized player in the U.S. manicure tools market, ranking for both transactional and informational keywords, and generating consistent organic revenue.
Conclusion
This project demonstrates how a focused SEO strategy — combining content, technical improvements, and authority building — can drive fast, measurable results even in a crowded e-commerce niche. The combination of quality products (German steel manicure sets) with data-driven SEO made success inevitable.
I’ll build digital bridges between what people search for — and your website.
📩 Contact me today by filling out the form and let’s increase your visibility!
- Calgary, AB, Canada
- +1 825 365-3310
- info@maslenok-seo-solutions.com
