Case Study: Successful SEO for Vape Brand

Objective: Increase brand awareness and drive organic traffic to the website.

The Challenge

At the start of the project, the website was only a few months old and faced several critical issues that hindered its growth. The main problems included:

- - Technical Flaws: The site had numerous technical errors, including missing alt attributes for images, cyclical links, and a lack of structured data (microformats), all of which made it difficult for search engines to crawl and understand the site.
  - Lack of Optimization: Landing pages were missing core SEO content, and meta tags were not optimized for target keywords.
  - Weak Backlink Profile: The website had only 3 referring domains, which gave it virtually no authority or trust in Google’s eyes.
  - Minimal Traffic: Organic traffic was a mere 36 visitors per day, and the number of keywords the site ranked for was extremely low.

Our Strategy & Execution

Our strategy was designed to address these problems head-on and build a solid foundation for long-term growth. We executed a multi-faceted approach over nine months:

- - Analysis and Planning: We started with a detailed analysis of competitors to understand what was working in the niche. This allowed us to create a step-by-step plan that aligned with Google’s best practices.
  - Keyword Research and Content: We conducted monthly keyword research to expand the semantic core for several product categories. Based on these keywords, we crafted optimized meta tags and hired an experienced copywriter to write high-quality, SEO-friendly content for the landing pages.
  - Link Building: Given the strict advertising restrictions and the unavailability of suitable link-building platforms, we focused on manual, high-quality outreach. We identified trustworthy, niche-specific resources and forums where we published expert articles and posted relevant comments to build a natural and powerful backlink profile.
  - CMS Collaboration: We worked closely with the Horoshop CMS managers to resolve all technical errors that could be addressed within the platform.
  - Local SEO: To build brand trust and recognition, we encouraged satisfied customers to leave reviews on Google Maps.

Results Over 9 Months

Our comprehensive and consistent work yielded impressive results, far exceeding the initial expectations.

🔗 Links: The number of high-quality referring domains increased from 3 to 56 (+1767%).

🔍 Visibility: The number of keywords the site ranked for in search results grew from 235 to 1,116 (+375%).

Search Rankings:

- - The number of keywords in the TOP 3 increased from 0 to 105.
  - The number of keywords in the TOP 10 increased from 4 to 278.
  - The number of keywords in the TOP 30 increased from 25 to 358.

📈 Traffic: Daily organic traffic surged from 36 to 382 visitors (+961%), solidifying SEO as the main channel for customer acquisition.

Conclusion

This case study clearly demonstrates that even in highly competitive and strictly regulated niches like the vaping market, high-quality SEO can become the main growth driver for a business.

Thanks to a carefully planned strategy focused on technical fixes, valuable content creation, and manual link building, we were able to transform a brand-new website with minimal traffic into an authoritative resource.

The growth in key metrics—from daily traffic and top-ranking keywords to the number of referring domains—proves that investing in SEO delivers not just visibility, but a real, measurable increase in sales and brand recognition over the long term.

SEO CASE: European Disposable Vape Brand

The Challenge

Our Strategy & Execution

Results Over 9 Months

SEO CASE:
European Disposable Vape Brand