5 Access Mistakes Businesses Make With Marketing Agencies
Your marketing company needs access to your Facebook and Instagram accounts to run ads, post content, and track results. But here’s the catch: how you give access can either protect your business or put it at risk.
Too often, small businesses hand over the keys the wrong way. They share personal logins, give away ownership, or forget to clean up old agency access. The result? Lost control, security headaches, or even worse — agencies holding accounts hostage when partnerships end.
Let’s look at the five most common access mistakes businesses make when working with marketing agencies, and how you can avoid them.
Mistake #1: Sharing Your Personal Login
It sounds simple — just give your agency your username and password, right? Wrong.
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- This is against Meta’s rules.
- It puts your personal and business data at risk.
- You can’t track who’s doing what inside your account.
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✅ Better way: Use Meta Business Manager (now called Meta Business Suite) to grant proper access. It’s free, secure, and gives you full control.
Mistake #2: Giving Away Full Ownership
Some agencies ask clients to transfer “ownership” of Pages or Ad Accounts. That might seem harmless until the relationship ends and you realize you don’t have control anymore.
✅ Better way: Your business should always remain the owner. Agencies only need to be added as partners or admins for the tasks they manage.
Mistake #3: Not Assigning the Right Role
Not everyone needs to be an Admin. If you give more access than necessary, agencies (or even their subcontractors) could make changes you didn’t approve.
Common roles include:
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- Admin – Full control (only give this if absolutely required).
- Editor – Manage content and posts.
- Advertiser – Run ads and see performance.
- Analyst – View insights only.
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✅ Better way: Assign roles based on responsibilities, not convenience.
Mistake #4: Forgetting to Remove Old Agency Access
One of the biggest risks is forgetting to clean up after past partnerships. Old agencies may still have access to your Pages, Ads, and data.
✅ Better way: Regularly audit your Business Manager settings. Remove anyone not currently working with you. Think of it like changing the locks after an employee leaves.
Mistake #5: Skipping Business Verification
If your business isn’t verified in Meta Business Manager, access management is messy and limited. You may face issues with:
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- Ad approvals.
- Running campaigns in regulated industries.
- Partnering securely with agencies.
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✅ Better way: Verify your business early. It’s a one-time setup that keeps ownership crystal clear and makes future collaborations easier.
Quick Checklist to Share Access Safely
✅ Never share personal logins.
✅ Keep ownership under your business.
✅ Assign roles by responsibility.
✅ Audit and remove inactive agencies.
✅ Verify your business with Meta.
“Business owners should always maintain ownership of their digital assets. Agencies should be partners, not landlords of your accounts.”
— Mari Smith, Facebook Marketing Expert
This mindset protects both you and your marketing company.
Conclusion: Keep Control, Stay Secure
Giving access to your marketing company the right way means you stay in control of your assets, protect your business, and build a partnership based on trust.
If you’re not sure whether your accounts are set up correctly, we can help audit your Facebook and Instagram access to keep your business safe while giving your agency the tools they need to deliver results.
And remember — whether it’s managing your social accounts securely or running ppc advertising services that bring measurable ROI, success starts with having the right systems in place.
👉 Don’t give away your keys. Share access the right way and grow with confidence.
Let our experts help you implement smart, effective strategies that actually grow your business.
📩 Contact me today by filling out the form to get started!
- Calgary, AB, Canada
- +1 825 365-3310
- info@maslenok-seo-solutions.com
